Roo Meat Marketing Strategy: Branding, Consumer Perception, and the Future of Sustainable Game Meat
The Evolution of Roo Meat Marketing: From Culling to Culinary Delicacy Kangaroo meat, often simply branded as “Roo,” represents one of the most distinctive and environmentally sustainable protein sources available globally. However, its journey from a necessity product—often associated with culling or pet food—to a recognized culinary delicacy has been fraught with complex marketing challenges.…